Google Business Profile Strategies
You don't exist if Google can't find you...
What Exactly is a Google Business Profile?
A Google Business Profile (GBP, formerly known as Google My Business) is a key part of any localized Inbound Marketing strategy and offers companies a fantastic opportunity to appear in Google search results, but the best thing about creating a Google Business Profile is that it’s free. But it has to be done right….
As Google remains the most popular search engine, with over 90% of the search engine market share, there’s no better time to use Bluewater Digital Media to correctly setup your Google Business account. A professional and optimized Google Business Profile provides you with the ability to list your business location on Google Maps and local search results.
You can display important information about your business, including the opening/closing times, contact details or a link to your website. Google has also released a new features allowing you to post links to articles or upcoming events, photos and more. While the Google Business listing is free and should be regarded as a necessity by all local businesses and global businesses alike, it is imperative that it is set up correctly to maximize its potential. Even if your business is an online business and you don’t have a physical shop then you should still consider having a Google Business Profile page.
Setting Up a Google Business Profile
Setting up your Google Business Profile is one of the most effective ways of setting your business up to be found online. More and more search queries are becoming geographically specific and Google’s algorithms have been developed to consider user intent.
You’ve probably done a Google search at some point such as, ‘places to eat near me’, if so then you’ll notice that Google returns a list of three locations where you can eat based on your current location. The three businesses that have shown as a result of your search query have a GBP page and are one step closer to attracting you as a customer. If these places to eat did not have a GBP page then they would not have shown. Think about this in the context of your business, whatever product or service you may be selling. How can local searches benefit your business and what might you be missing out on without one? But there are specific strategies to making sure that you rank at the top. Bluewater Digital Media has extensively researched how and what makes business rank successfully.
As Google makes regular changes to its algorithms, if you want to improve your local marketing and get found in local search you need to have a Google Business Profile listing and be optimising it on a regular basis. Bluewater Digital Media can do this for you.
Our Approach to Google Business Profile Listings
In today’s digitally connected world, local businesses are vying for attention in a competitive landscape. Standing out amidst the crowd requires more than just a website – it demands strategic visibility in the digital realm. Bluewater Digital Media specializes in elevating your Google Business Profile and your brand’s local map rankings – ensuring that your business not only appears on the map but dominates it. With a proven expertise in deciphering the intricacies of local search algorithms, we are your partners in unlocking the full potential of Google Map rankings and Google Business Profiles. Our approach:
- Strategic Optimization: Our experts meticulously optimize your Google My Business listing to ensure accuracy and relevance, factors that Google’s algorithms reward.
- Keyword Integration: We strategically integrate location-specific keywords, ensuring your business is visible when potential customers are searching for services in your area.
- Consistent NAP: We ensure your business’s Name, Address, and Phone number (NAP) information is consistent across all platforms, a key element in ranking high on local maps.
- Engaging Visuals: Compelling images and videos of your business enhance engagement, encouraging users to explore your offerings further.
- Customer Reviews: We help you manage and generate authentic customer reviews, a crucial factor in building trust and influencing purchase decisions.
Experience the Impact
At Bluewater Digital Media, we’ve witnessed the transformative power of optimized Google Business Profiles and Google Map rankings for numerous local businesses. Our tailor-made strategies have led to increased visibility, higher foot traffic, and elevated brand recognition. Whether you’re a brick-and-mortar store or a service provider, our commitment remains the same – to place your business firmly on the local map, ensuring you capture the attention and loyalty of your local audience.
Be the First Choice: When potential customers search for businesses like yours, being prominently displayed on Google makes you the top choice in their minds.
Increased Traffic: High map rankings translate into increased foot traffic to your physical store, or traffic to your website – translating your online presence into tangible revenue.
Credibility Boost: A strong map and business profile presence lends credibility to your business, making you a trusted choice for local consumers.
Mobile Dominance: With the surge in mobile searches, local map rankings put you right in the palm of your customers’ hands.